10 - Testing the Offering I: Stated Preference

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Lesson 10 Overview
Introduction
Expert Judgments
Customer Survey
Conjoint Analysis
Van Westendorp Meter
Closing Remarks

‹ Closing Remarks up Lesson 10 Overview ›

BA 850 Sustainability Driven Innovation

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Lessons

1 - Realities of Sustainability: Planet
2 - Realities of Sustainability: People
3 - Realities of Sustainability: Profit
4 - Identifying Opportunities in Sustainability I
5 - Identifying Opportunities in Sustainability II
6 - Insight-Driven Innovation I
7 - Insight-Driven Innovation II
8 - The Ten Types of Innovation
9 - Organizational Context
10 - Testing the Offering I: Stated Preference
11 - Testing the Offering II: Revealed Preference
12 - Honing and Evaluating the Concept

Author: Andy James, Chief Marketing Officer, New Pig Corporation; Instructor, John A. Dutton e-Education Institute.

This courseware module is offered as part of the Repository of Open and Affordable Materials at Penn State.

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The John A. Dutton Institute for Teaching and Learning Excellence is the learning design unit of the College of Earth and Mineral Sciences at The Pennsylvania State University.

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10 - Testing the Offering I: Stated Preference

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