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Profitability and Added Value
As we will be devoting the majority of this course to understanding how we can innovate and leverage opportunities in sustainability, I would like to take this section to provide two readings examining correlations between high performing sustainability programs, increased organizational profitability over peers, and leading management processes.
Optional Reading:
The Business of Sustainability: Imperatives, Advantages and Actions
The first reading is jointly authored by The Boston Consulting Group and MIT Sloan Management Review, and reflects survey results from more than 1500 executives and high-level managers, and in-depth interviews with more than 50 thought leaders. It has quite a few interesting insights into sustainability's benefits to the business model and profitability, but below is one which nicely illustrates the ties between shareholder return and sustainability efforts.
![Graph shows that sustainability efforts could influence all the levers that companies use to create value.](/ba850/sites/www.e-education.psu.edu.ba850/files/Lesson2/BCG%20sustainability%20performance%20levers.png)
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The potential impact of sustainability efforts includes:
- A stronger brand and greater pricing power
- Greater operational efficiencies
- More efficient use of resources
- Supply chain optimization
- Lower costs and taxes
- Enhanced ability to attract, retain, and motivate employees
- Greater employee productivity
- Improved customer loyalty; lower rate of churn
- Enhanced ability to enter new markets
- More potential sources of revenue
- Lower market, balance-sheet, and operational risks
- Lower cost of capital
- Greater access to capital, financing, and insurance
Optional Reading:
This is a shorter piece, centered on one, rather in-depth analysis of long-term performance. RobecoSAM, the auditing firm known for its international Sustainability Yearbook rankings, examined the sustainability profile of more than 500 companies a year over a 13-year dataset to create a five-level tier of their approach to sustainability. From Leader to Laggard, they then evaluated the financial performance of those companies over the same period. Below is a central finding of that research:
![long term positive performance trends of sustainability-minded companies](/ba850/sites/www.e-education.psu.edu.ba850/files/Lesson2/RobecoSAM%20alpha%20from%20sustainability.png)
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